Integrated Marketing Technology Platform

Helm Console is a control center built to manage, measure, and optimize a cross-channel, programmatic media program. The platform empowers enterprise brands with the technology to identify audiences, test ad creative, and deliver targeted media using custom buying models across display, connected TV, native, social, and addressable TV.

Audience Composer

Multi-Touch Attribution

Customer Data Platform

Programmatic Video

GlassBox Model Builder

Creative Lab

DEMAND SIDE PLATFORM

MULTI-TOUCH ATTRIBUTION

PROGRAMMATIC VIDEO

DATA MANAGEMENT PLATFORM

CUSTOMER DATA PLATFORM

CREATIVE PERFORMANCE ANALYTICS

THE EVOLUTION OF AD TECH

The Helm platform is a new class of ad tech—developed to solve the three most fundamental challenges in advertising:

Unlike “marketing clouds” sold by competitors, the most important components in a modern marketing tech stack are all built into the Helm platform, not sold in as add-ons

DEMAND SIDE PLATFORM (DSP)

The demand side platform built into Helm allows enterprise media buyers to quickly identify performance factors and assemble custom programmatic RTB models in minutes.

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MULTI-TOUCH ATTRIBUTION

Helm provides advanced attribution to help marketers understand the influence of each brand interaction in a user's path to purchase.

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PROGRAMMATIC VIDEO PLATFORM

If you're not using your best programmatic buying models and audiences in connected TV, OTT, and addressable TV, you're doing it wrong. Helm uses intelligence gained across all campaigns to deliver engaging video units to receptive audiences at scale.

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CREATIVE PERFORMANCE ANALYTICS

Helm Console interactive creative analysis dashboards to help marketers manage creative experiments and systematically identify creative performance factors.

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DATA MANAGEMENT PLATFORM

Unlike DMPs offered by leading providers, Helm users are able to leverage advanced data science models to build audiences, rather than simple classifications. Helm also takes the guesswork out of deciding which audiences should be attached to new campaigns.

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CUSTOMER DATA PLATFORM

Helm's streamlined, assisted onboarding process overcomes the biggest blocker to launching a CDP—demands on your internal resources.

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The future of marketing is more personal and more efficient. We work with brands that would rather participate in the future than be left behind by it.

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